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Industry News:
---- THE LATEST INDUSTRY NEWS ----
(10/30/2025) Blooloop 50 Immersive Influencers To Be Announced Next Week
(10/28/2025) Ditching the Glasses: The Ongoing Decline of 3D Attractions
(10/28/2025) TEA Global Experience Index 2024 Report Now Available
(10/25/2025) The Indoor Mini-Golf Industry May Have a New Concept Leader
(10/22/2025) A New Stranger Things VR Experience Is Now Available
(10/22/2025) How Your Mental State Can Affects How you Hear Things On An Attraction
(10/11/2025) See the Blooloop 50 Zoo and Aquarium Influencer List for 2025
(10/5/2025) The Best Theme Park Treats, Beverages and Special Items
 Theme Park Attendance Reports - (10/28/2025) The official “TEA Global Experience Index 2024” report has been released on the TEA (Themed Entertainment Association) website, which contains the detailed attendance reports about the world’s global attractions industry that you wont want to miss. It breaks things down by attraction type (parks, museums, waterparks, etc) as well as by global region.
It should be noted that unlike the editions from the previous year that were created as a collaboration between TEA and AECOM, it appears AECOM is no longer involved. You can still download the 2021 to 2023 editions from the same link as above where you will find the 2024 edition, and if you want to download and archive previous years editions, you can also download the 2006 to 2022 editions over at AECOM’s website as well.
(10/30/2024) Blooloop has posted a breakdown of the Top 25 most attended theme parks across the world based on their overall 2023 year attendance records, along with a growth comparison as to how they performed in 2022.
(8/19/2024) TEA/AECOM have released the 2023 Theme Index Report, collecting valuable attendance data from theme parks, museums and other attractions around the world. Follow the link to find the latest data from last year (2023) as well as links to reports going back as far as 2006. The nice thing about the 2023 report data is that finally the direct impact from the pandemic is “firmly in the past”, resulting in numbers across the globe that are more reflective of the way things were in 2019 and before. As a result, the reports from 2020 through 2022 froze the “ranking” of parks by attendance due to the pandemic, but the 2023 report also brings back the ranking process.
With that in mind, Disney is clearly ranked once again as the top theme park operator in the world, with over 142 million guests passing through their gates in 2023. China’s Fantawild Group comes in second with 85.6 million, followed by Merlin in 3rd (62.1million) and Universal in 4th with 60.8 million. China’s Chimelong Group and Happy Valley Group take the #5 and 6 spots, but are trailing far behind Universal with 36 million and 35.7 million, before we come back to the US for Cedar Fair at #7 with 26.7 million and Six Flags at #8 with 22.2 million, followed closely by United Parks (formerly SeaWorld) in #9 with 21.6 million then Parques Reunidos at $10 with 19.3 million. It’s worth mentioning that going forward, Six Flags and Cedar Fair reporting will eventually be merged, so if you merge the data from 2023 the combined pair would have an attendance of 48.9 million, putting them in the #5 spot right behind Universal.
Some of the biggest attendance gainers in 2023 would go to park’s in China that were slower to recover from the pandemic, such as Chimelong Ocean Kingdom (up 184.5%), Zigong Fantawild Dino Kingdom (up 177.9%) or Shanghai Disneyland (up 164.2%). In fact, most parks saw gains in 2023, with the two Universal parks in Orlando both seeing losses of about 9.3% each. I would expect to see that trend continue in 2024 as well, as many are likely delaying visits until 2025 when the Universal Orlando resort opens their new Epic Universe theme park.
There is so much information in the report, broken down between the various attraction types and location in the world, that these reports are an invaluable resource that you can spend hours pouring over the data as needed.
General News - (10/30/2025) Blooloop will reveal the 2025 Blooloop 50 Immersive Influencer list at 3pm GMT on November 6th. Follow the link for all the details.
(10/28/2025) Just prior to the Pandemic I noticed that we were starting to see a movement within the industry to start moving away from 3D/4D attractions. Jumping ahead to today’s world and those small steps have turned into a new movement of parks and attractions looking to ditch the reliance on 3D glasses in favor of new innovations in screen and projection technology. Follow the link to look on where and perhaps more importantly, why this is happening.
(10/25/2025) Earlier this year I created an extensive write-up over at Blooloop about how the sport of golf has evolved into two entirely separate new gamification concepts: the modern driving range lounge most commonly associated by market leader, Top Golf, and then the new adult focused ultra-lounge mini-golf concepts that are now popping up at various locations around the world with their own unique spins on the concept.
We can now introduce a new player into this category who seeks to “disrupt the indoor entertainment market” with their own cutting-edge new attraction experienced called Albatross. As you play through each hole of the course, the goal was to create a larger the life experience with each theme, ranging from walking down a red carpet full of paparazzi, sitting in a Lamborghinni, putting into a hole underwater past a shark, all while enjoying the benefit of a completely electronic scoring system and the ability to snap various instagramable photo moments at every hole along the way to keep things fun when it isn’t your turn to putt.
Albatross is associated with the owners of the Supercharged indoor go-karting attraction as well, where they had the same goal to disrupt that market slice by creating something entirely different than anyone else had before. After that they were looking for the next challenge and decided to take the same concept to the concept of Mini Golf, with the first Albatross center now open in New Jersey, which also features bowling, along with a bar and full restaurant experience.
(10/11/2025) Blooloop has already revealed the list for the 2025 Blooloop 50 Zoo & Aquarium Influencer list. Follow the link to see who made the list for 2025!
(10/5/2025) While some theme parks are known for having special restaurants and dining experiences, other parks have developed legendary reputations for specific food, treat and beverage items that they offer, some of which you can’t find anywhere else outside of the theme park itself. With that in mind, let’s stroll down the list of The 15 Most Popular Theme Park Snacks!
(9/10/2025) Where to eat when you visit a theme park has become almost as important a choice as what rides your group will experience. Some locations have incredible food while others can offer an atmosphere like no other. So this week on Blooloop we break down what may be the World’s 12 Best Theme Park Dining Experiences.
Give it a read and see if your favorites made the list!
(9/6/2025) Blooloop features a great article this week about the market of creating competitive gameplay experiences that are starting to take hold in ways never dreamed before. This includes a look at some next-level go-karting (Kart Klash), smart-target axe-throwing, group task games like Beat-The-Bomb and even modern tech-enhanced upgrades to experiences like playing a game of darts in a pub. There is a term of this now, labeling these kind of gaming experiences as “Competitive Socializing” and I know I’ve discussed in my own words elsewhere about how the game of golf has taken on two entirely new evolutionary threads as well, with competitive and interactive mini-golf courses as well as the upgrade of the old driving range experience into the now tech and game enhanced experiences like Top Golf.
According to this latest breakdown, they also dive into the psychology of it all. Why people gather to play and how the goal isn’t always the game for every player. Some are driven to play simply to dominate, while others just seek out the social and bonding experience with others, no matter the outcome. Some just want an experience to get out and have a drink or two in a fun atmosphere, and those who can design an experience able to cater to pleasing all of these kind of mental desires can be the most successful.
(8/20/2025) The end of the 2025 Summer Season is upon us, so it’s time to take a look back at the top new waterpark and waterslide additions that were introduced this year. This latest list includes three new developments from the Cruise Line industry as well as 13 new land-locked additions as well that premiers at destinations from around the globe.
(8/8/2025) I make no secret of it… even as a small child, my favorite land in Disneyland to visit was Tomorrowland. But Disney’s future-forward facing land has always had a bit of a problem. In trying to showcase the cutting edge and future trends of the world, this always meant that the land was forever trying to keep from looking old and falling behind the times.
So what do you do when your land of the future has now faded into Yester-World? Go with me on a little history lesson of how Disney created the various worlds of tomorrow around the globe, where they’ve stumbled in trying to update these lands and where they have succeeded in giving the lands a new feel and purpose.
(7/23/2025) As theme parks age, so do the attractions, and at a certain point most parks will have a decision to make. Should they Update an old attraction, Remodel it completely to make it more relevant with today’s guests, or simply demolish it to make way for something entirely new? In my latest posting at Blooloop I go over the history behind each move and what was done to various attractions in the past as we watch more attractions prepare to either go under the knife or meet the wrecking ball.
(7/1/2025) As someone who follows the development of all types of amusement, entertainment and leisure activities, I have to admit the rise of “Golf” has been catching my eye for quite some time. No… I don’t follow the PGA… heck, I don’t even own a club. While I’ve played maybe a couple of rounds of real golf in my lifetime, where my “particular set of skills” comes into play would lie in the realm of mini-golf. You know… cowboys and castles… windmills and waterfalls… following your brightly colored golf ball over a themed putt-putt landscape while talking trash with your friends.
My oldest son on the other hand loves to play a round of golf whenever he can. He fell in love with it way-back when he joined his middle-school golf team. For practice, I would take him to the driving range occasionally and at his request, hit a bucket of balls with him, which I found to be kinda fun as well.
Flash forward to today’s world and those two separate evolutions have really branched off into their own in spectacular fashion. You have the likes of megastars like TopGolf and DriveShack on the one side, and over the last several years the concept of mini-golf has now grow up into an adults-only after-dark night-out activity from the likes of Puttshack, Puttery, Swingers, PopStroke and more. If you don’t have one of these near you yet… it’s only a matter of time as adult-oriented golf games seem to have taken over from bowling alleys, offering an opportunity for a much more sophisticated night out on the town with friends.
(6/26/2025) Times are getting tough out there for small to medium sized parks and attractions. While we know parks like Six Flags America and California’s Great America are already signing deals to sell off their property to developers and close their parks forever, smaller parks with less valuable property that are feeling the crunch right now may just be forced to close entirely. Hop on over to blooloop to see how this trend may be gaining momentum.
 (6/14/2025) Blooloop has opened the nomination forms for the 2025 “blooloop 50 Theme Park Influencer” list as well as the “blooloop 50 Immersive Influencer” list. Screamscape has a deep connection with the “blooloop 50” program, as I was listed back on the very first Blooloop 50 Theme Park Influencer List back in 2018. So I love to see the list of new inductees grow each and every year, where the annual list of the Blooloop 50 has now also grown from one list, to four lists in different categories.
That said, nominations are also being accepted for the 2025 “blooloop 50 Zoo & Aquarium Influencer” list and for the “blooloop 50 Museum Influencer” list. So if you know someone who really fits the bill in any of the four categories who you feel that the world should know their name, please do nominate them for their work.
(6/5/2025) Longtime readers know that I’m a huge Halloween fan, and I love going to theme park Halloween events, from Knott’s Scary Farm to Universal’s Halloween Horror Nights and anything in between. But something has been bothering me over the past several years, which has manifested in a sort of mellowing out of the ‘scares’ at the various Haunt events, as well as the rise of some parks selling a torrid little amulet nicknamed the “No Boo!” that is supposed to keep the monsters from scaring the wearing.
While I’d love to see an end to that practice, I’d also like to see parks find a way to step up their game and even find a way to customize their Halloween offerings in order to increase the scares. Follow the link over to my latest article at Blooloop to discuss some of these ideas.
Internet Finds - (10/22/2025) We know that the addition of sound only serves to enhance a ride or attraction experience, but would you believe that the emotional and awareness state of the rider at any given moment can also greatly have an effect on just how they perceive the soundscape? A great article posted to Blooloop this week goes over this very concept of how your current mental state also affects just how you are hearing things at any given time while riding an immersive ride experience. Even more fascinating is that those who have experienced the attraction enough to become familiar with it will have an entirely different experience from those who are riding for the very first time. Keeping all this in mind… how do attraction designers plan their environmental soundscape to set the stage for the physical experience at hand? Follow the link for a fascinating read on the topic.
(9/21/2025) Would you believe that an official Dungeons & Dragons themed traveling immerisve attraction will soon launch in Texas? According to Blooloop the official “Dungeons & Dragons: The Immersive Quest” attraction, a 60-minute long experience featuring live action theater, cinematic storytelling and interactive challenges, will open in Plano, Texas starting on October 16, 2025. The experience is said to take up about 16,000 sqft of space to create the multi-room experience where guests will encounter a Beholder, Roper, Gelatinous Cube and more.
Before coming to the US, it seems the attraction had first debuted for an initial run and testing in Toronto, Canada with a production from Vibrant Studios, officially licensed by Hasbro and Wizards of the Coast. Visit the official site to pre-purchase your tickets now while the attraction is still in Plano, before it moves on to a new destination. Based on current ticket dates, the attraction should remain in Texas through to Feb. 1st, 2026.
(9/1/2025) I know Screamscape readers have seen all those crazy videos over the years of people who have decided to build their own roller coasters in their backyard. For better… or for worse… it seems that if you’ve got the money and means to put one together, you can buy your own backyard roller coaster online from China that comes with a peddle-bike station to power the lift for the single ride coaster.
Check out the video below to see just how one such project turned out for a YouTuber.
(8/30/2025) According to the latest update from Netflix about their new Netflix House attractions that are on the way, the first location is now set to open on Nov. 12th in Philadelphia, with the Dallas location now set to open on Dec. 11th, 2025. The third location in Las Vegas will not open until sometime in 2027 however.
The Philadelphia location will open with spaces and attractions themed as “Wednesday: Eve of the Outcasts” and “One Piece: Quest for the Devil Fruit”. Advanced tickets to visit the Philadelphia Netflix House will drop starting on October 17th through the official website.
The Dallas location that will feature “Stranger Things: Escape the Dark” and “Squid Game: Survive the Trials” will open on December 11th, with advance tickets sales starting for this location on November 18th, 2025.
The great thing is that Netflix House promises that the experiences inside each location will not overstay their welcome and get stale, as the venue has been designed to allow for new experiences to come and replace old ones as time goes on.
(8/20/2025) The Luna Luna Forgotten Fantasy exhibit that has already toured LA and New York is now set to come to Atlanta, Georgia starting on Sept. 24th. If you haven’t heard about Luna Luna, the attraction itself is a sort of art display mixed with an amusement park, featuring rides, games and exhibits designed by art visionaries from 1987 that was created in Germany. The exhibit was short lived, but carefully packed up into shipping containers and forgotten by the world for many years until being uncovered and restored for display in Los Angeles in 2023.
(8/10/2025) This isn’t something I ever thought I’d be posting about on Screamscape ever… but here we are. Would you believe that a developer is now working on creating a “dating app” for single theme park fans? Yes… we are talking about the so called “Disney Adults” as well as single theme park fans in general.
I think I’ve always detested the “Disney Adult” branding concept, though god-help-me, I’d be classified as one of them. For starters, the concept seems to imply that all things “Disney” are only for children, and that the term “Disney Adult” would seem to imply that the adult is childish or someone never matured to grow out of Disney. Like when you catch one of those occasional social memes from someone who seems to think any adults visiting Disney parks without children should be banned. So obviously I don’t believe in that at all, but this isn’t just a “Disney” thing either, but I consider it more of just having a fun escapist attitude or lifestyle. Growing up in SoCal, I do remember buying my first Disneyland Annual Pass in the mid-90s (when Indiana Jones was about to open) and making the drive up from San Diego to visit Disneyland all by myself quite often when I wasn’t working.
In case you were wondering, this is also the era when the idea to create Screamscape first came to me in the first place! Standing in line at the park to enjoy the attractions all by myself for the day… well… I just had a lot of time to think. So I also know what it’s like to visit theme parks like Disney, Universal or even Six Flags by yourself, so I find that the name of this new dating app is kind of inspired… they’re calling it “Single Riders”.
While it could just just for dating, I imagine it could be used just to find and hang out with friends at the park as well, which is what the developers are seeking input on right now to find out what potential users want to have in the app, as well as sign up to Beta Test the app when it is ready. You can also watch a couple of videos posted on TikTok (Origin and Latest Update) from one of the developers of the app talking about the project here. Apparently it started up when one was “stood up” on a date, and living in Orlando, just decided to make the most of it and spent the day at Disney by themselves.
After all, Pleasure Island isn’t around anymore as a place for single Disney fans to meet in person. As I’ve always been open about, that’s where I first met my current wife back, so I can see this concept as being useful to others if it works out.
(7/25/2025) For the theme park fan who thought that they may have had it all… now there is a new wrap-around display that can be purchased for your home that will give you the effect of having your own private flying theater experience from the comfort of your own couch. Check it out!
(7/19/2025) The concept of an “XR Theme Park” is a bit new to me and to be honest, not something I believe that I’ve experienced yet. The core of the concept seems to be using technology in order to create a digital overlay over an existing space in order to transform it from something ordinary into something very extraordinary. This can be done through the use of digital headsets outfitted with cameras (such as a Meta Quest 3) or can simply be done with something as minimal as your everyday mobile handset.
The future of this will likely become a merger of concepts, where a more consumer friendly priced set of enhanced “glasses” with built in small cameras, microphones and speakers can be digitally tethered to your mobile device. This has the benefit of removing all the bulky computing hardware from your face and moving that job to the device you already have in your pocket.
Back to the subject at hand, “DreamPark” says that they have plans to create the world’s largest XR theme park… “one that exists everywhere and is also accessible to everyone”. Currently DreamPark has created a network of XR experience environments in a few sites, such as the LA County Fair or Santa Monica’s Third Street Promenade, and have their sights set on rapidly expanding to other strategic sites through $1.1 million in seed funding the company has just locked in. In addition to expanding into new physical locations, they are apparently in talks with various IP holders as well to create fully branded experiences as well.
Currently DreamPark is set to open one of those new locations today in Seattle at the West Canal Yards.
(7/12/2025) It was a sad day when Terminator 2: Battle Across Time closed at Universal Studios Florida, as I always felt that the Terminator franchise was a perfect fit any number of grimmy themed attraction concepts. While Universal is out of the picture, it seems Hero Zone, a creator of unique VR experience, has signed a multi-year deal with STUDIOCANAL for the Terminator 2: Judgement Day IP.
The first project to be released this September will be called Terminator: Uprising, which will be made available to 450 Hero Zone locations spread out across 46 countries, offering a major free-roam VR game experience. The premier of Terminator: Uprising will take place at the IAAPA Expo Europe in Barcelona, happening this September, so if you are planning to visit the tradeshow, be sure to seek this experience out.
(7/3/2025) While it may be a bit early to tell, a report posted by Bloomberg claims that “Extreme Weather” may keep a number of Americans away from their local theme parks this year. It’s a bit of a broad stroke statement, but it has been true that the weather across most of the nation has been swinging back and forth like a pendulum from extremely wet storms to heat-waves and back again. This began in the spring where most chains did confirm seeing some attendance declines that were attributed to weather issues.
However, I might also offer that a larger number of major parks across the nation are also having a bit of an off year in terms of offering major new attractions. While Cedar Point has opened two major new coasters so far (the delayed Top Thrill 2 and the new Siren’s Curse) so many other parks have either opted to open smaller-scale less-popular attractions, or are still struggling to complete those attractions as we enter July, or even worse, they just opted to not add anything at all. While Universal has proudly opened their new Universal Epic Univese theme park to the world, meanwhile it seems like most other parks in the area opted to get out of their way and take the year off with the exception to SeaWorld opening a new Flying Theater attraction to mixed reviews and Disney option to wait until late July to officially open their new night parade and revised Test Track attraction.
With June now behind us, so comes the close of the second quarter for most theme park chains. This is where we really get a firm feel of how the year is going for most park chains, but those investor reports likely won’t be released until the later half of July. By then we should have a firmer grasp of how the year is going, and maybe some hints about where things are going, development-wise, into 2026.
(6/30/2025) Falcon's Creative Group has posted a valuable new episode of their “Experience Imagination” podcast this week that is focused on a very important topic many are sure to be interested in. Namely… exactly what you should be doing to “get your foot in the door” at a theme park design company if you dream is to evolve from just being a fan to getting paid to design, build and create attractions in the themed entertainment industry.
So this latest episode asks that question and shares real stories from Falcon team members about exactly how they broke into the industry themselves and into positions ranging from technical to creative.
(6/27/2025) We’ve seen evolutions of Golf really weave into the mainstream over the past several years. There is the massive rise of TopGolf of course, and then over the past few years we’ve also seen an incredible rise in adult-oriented mostly-indoor mini-golf courses that offer an extensive menu of food and drink service such as Puttery, Puttshack, PopStroke and Swingers.
How another group seems poised to enter the category and has signed a deal that is sure to get your nostalgia tingling. SmashSwing Immersive Golf has signed a deal with Atari to develop two new games based on classic Atari titles: Asteroids and Centipede.
"Asteroids and Centipede will bring a new level of excitement to our giant cinematic screen sizes with multi-player gaming technology," said TJ Schier, SmashSwing CEO. “These licensed IP brands are the first of many that will allow us to deliver a steady stream of games and tap into iconic, ardent fan bases to drive players into our venues,” said TJ Schier, CEO of SmashSwing Immersive. “These collaborations will elevate the user experience and drive repeat visits to SmashSwing locations.”
According to the press release, SmashSwing is set to open their first locations later this year somewhere in Canada, New York and Europe. Based on the concept art, SmashSwing’s concept seems to be driving range oriented, much like TopGolf, but set in an entirely indoor digital theater venue. Much like a giant-scale digital practice driving range, players will be swinging at a computer animated world full of targets. Outdoor traditional ranges enclosed by netting may also be included at larger locations as well.
(6/21/2025) A fun new list has been posted to Blooloop this week showcasing the “Top 20 Theme Parks in Asia” in terms of attendance. While you won’t be surprised to see the Disney and Universal parks in Japan at the top of the list, the order may not be exactly how you would expect it to be, especially as you move down through the parks in Hong Kong, Korea and mainland China.
(4/26/2025) One of the wildest new attraction concepts I’ve heard in quite some time is on the way to a quarry in Wales. According to Blooloop, Scuba Scape is planning to open an “underwater museum” as well as underwater “escape rooms” that will be created below the surface of a flooded slate quarry in Gwynedd, North Wales. Diving is already underway at the site for those who are scuba certified, but the plan is to open up the experience to those without any diving experience at all through the use of some more modern and sophisticated diving technologies that will allow guests as young as 10-years old to safely experience the submerged museum and escape room experiences.
IAAPA - (9/13/2025) IAAPA Expo Europe 2025 will be taking place in Barcelona, Spain from September 22-26, and Blooloop has posted a great rundown of what you won’t want to miss if you are attending Europe’s biggest professional amusement expo. In addition to the huge exhibit space floor, there will be more than 60 sessions featuring 170 different speakers from all aspects of the industry as well as various receptions, special tours and events.
LEGACY ENTERTAINMENT - (3/10/2025) Legacy Entertainment reports that they are now working with Taman Safari, an owner of nine parks and four safari resorts across Indonesia. The deal will see Legacy create a new master plan as well as the design of some next-generation experiences and attractions, with a focus on updating the chain’s original park, Taman Safari Bogor.
The park opened in 1986 and while it has grown over the years, the growth was done rapidly to fit the growing needs of the park, but without an overall “unifying vision” to tie all the experiences together. The goal will be to implement next-generation designs to the Safari attraction with new storytelling that will “put the spotlight back on the animals at Taman Safari Bogor.”
More details are expected to be announced later this year.
(6/3/2024) Legacy Entertainment has been announced as the lead designer for the upcoming Beijing Haichang Ocean Park. The new marine themed park was first announced back in 2023 and is now expected to open in 2027, drawing an estimated 3.5 million visitors annually. Operated by the Haichang Ocean Park group, the park is intended to ‘strengthen the Beijing Sub-Central Cultural Tourism Zone, already home to Universal Studios Beijing.”
Over the last decade, the Legacy Entertainment team has been responsible for the design of several of the world’s most celebrated Aquariums and Oceanariums. Among these are The Sea Shell at VinWonders Phu Quoc in Vietnam, and the recently-opened Chimelong Spaceship, which currently holds seven world records. Legacy has previously collaborated with Haichang on the design of their flagship park in Shanghai. The 5 billion RMB park, which opened in 2018, has received a wide array of awards and accolades since its debut in 2018, including being named “China’s Best Theme Park” by numerous organizations.
NEON / Victory Hill - (8/16/2025) NEON has confirmed that they have opened their new Jurassic World: The Experience attraction in Bangkok, Thailand. This latest and updated version of their traveling Jurassic World exhibit features a new rooftop dining experience at a Jurassic World themed restaurant as well as a new themed retail space, located at Asiatique The Riverfront Destination.
(5/20/2025) NEON has confirmed that Harry Potter: Vision of Magic will next arrive in Mexico City!
(4/6/2025) NEON has confirmed that they will open the latest edition of their Jurassic World: The Experience attraction in Singapore at the Cloud Forest at Gardens by the Bay on May 29, 2025. Like NEON’s other Jurassic World traveling experiences, it will feature a large number of animatronic dinosaurs as you pass through the themed exhibit space as if you were in a movie set.
But in most cases, the full background scenery has to be created by NEON, but hosting the attraction inside the Cloud Forest at Gardens by the Bay which already features a lush tropical landscape will only take the look and feel of the experience to the next level.
If the site sounds familiar, you may recall that an Avatar: The Experience was also placed here for a time in 2023 and saw much success. Follow the link to learn more about this latest attraction.
Netflix - (10/22/2025) Just ahead of the launch of the final season of Stranger Things on Netflix comes a new VR experience to Sandbox VR locations called Stranger Things: Catalyst. This is another in a series of Netflix IP-based VR experiences Sandbox has launched over the past few years, including titles tied to Squid Games and Rebel Moon.
In Stranger Things: Catalyst the players become test subjects for Dr. Brenner in Hawkins Lab where you get to practice your new powers for a bit, just in time for the forces of the Upside Down breach realities and launch an attack on those within the lab, yourself included.
Visit the official Sandbox VR website to find a location near you.
SONY - (1/11/2025) Sony has reported that they are planning on building an “immersive experience” attraction themed around the popular “The Last Of Us” Playstation video game and HBO/MAX series. Some visuals about the concept were said to be on display at Sony’s booth at the CES show in Las Vegas this past week.
According to a statement from the video game studio that created the universe, the immersive experience will be set within the “infected underground” of Seattle, that are used as a setting in The Last of Us Part II game. While they don’t go over more details about this upcoming project, I do wonder if we might see some of it used as an expansion of the Sony Wonderverse attraction that opened about a year ago in the Chicago area.
Warner Brothers Discovery - (9/6/2024) Is Warner Brothers looking to get back into the attraction’s biz? According to the latest update, the new “Warner Brothers Discovery” restructure has created a new global division to oversee ‘Experiences, Parks, Exhibitions and More”. The purpose is to bring all of the teams that oversee the various studios tours, touring attractions and location-based experiences all together into a single team.
The goal of this new “Global Experiences” team will be to strategically expand and pursue new business opportunities in order to capitalize on the brand’s various Intellectual Properties.
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